Branding project together with a Sweden based agency Act Normal for a startup called DASHL, providing beauty services in a super modern way. Let’s say it’s Uber in a beauty services field. DASHL gives clients the opportunity to book a stylist, who could give them exactly the look they want. And get it instantly.
The essence of the brand is reflected in its’ name, DASHL meaning dash + dazzle. This concept is revived in brand’s visual identity as well. It contains the modern looking original graphical element that communicates glow, shinning or dazzle, or, in short, everything you gain after the right beauty treatment.