Company DISPLAY SYSTEMS helps retail to organise an in-store environment, creates an effective shopping experience & offers non-standard advertising solutions.
DISPLAY SYSTEMS is the leader in its’ field. The company is known for a professional attitude, attention to detail, smooth & efficient processes. However, the former logo and visual identity, which were created over two decades ago, didn’t reflect this reality.
We were invited to upgrade the company’s image & create a new visual ID, reflecting the present business operating model & values.
The new branding system, involving recurring rounded shapes & systematic lines, was created. These precise forms serve as a visual metaphor of the company’s values & operations.
Rounded shapes, apparent in the logotype & visuals, communicate a smooth and well-organised workflow. While the use of systematic lines for layout girds reflects a systematic approach & attention to detail. It also represents the word “systems”, which is present in the company’s name.
BRANDING SYSTEM / LOGOTYPE / COPYWRITING