Droplet Genomics, a young company operating in the science field, creates droplet microfluidics accessible for researchers.
But how to make the company’s complex & significant mission clear to the public as well as inspiring to the team & business associates?
By positioning it as an inner space company – the one looking for galaxies within a cell. As well as creating a consistent & recognisable identity to put positioning into a practice.
So Droplet Genomics became ground control, enabling researchers & high-throughput discoveries. Droplet microfluidic instruments, created by the company, became spaceships. Research kits became space travel kits.
Respectively visual identity system was based on a modern space company aesthetics, contrasting colours & high-tech feeling.