Flanco is an intuitive workspace managing platform. It ensures efficient and safe office flow as well as smart use of office resources. Our task was to create the logo, visual identity, including application icon, that reflects the uniqueness of the platform.
According to the founders of Flanco, the platform was inspired by their own experience, working in various offices and open spaces. As well as by the lack of efficient, united and user-friendly platform to control office space. The office crowd used to depend on separate tools, which usually led to overbooking and slower exchange of information.
On the top of that, the global pandemic happened, so many public spaces, including offices, had to adapt to new safety requirements.
So Flanco was born. It optimises the flow in the workspace and allows to increase work efficiency, manage office resources and spaces smartly, synchronise workspace-related data and lets efficiently protect the team in these curious times.
In short, forget all the unnecessary movement, overbooking of meeting rooms, and inefficient use of existing resources in your office!
Inspiration & result
The blue colour and its variations dominates the brand’s visual identity. It’s not a surprise that this colour is often used for B2B companies. However, to mark the novelty and modernity of the platform the vibrant and eye-catching blue and its variations was chosen in this case.
The sleek geometric forms in the logo as well as in a visual identity communicates the flexibility of the platform and its adaptability to business needs and constantly changing environment.