Street fashion shop in Lithuania Trip Shop agreed on collaboration for a clothing line with the global brand Dickies. The clothing line, which would be attractive to the young folks and spread the message about Trip Shop among them. We were called to accomplish this mission.
And, well, there is no better place to reach the young audiences than the streets of the city. So our idea was to turn the clothes of the new line to the unconventional ads. The back and front of the apparel served the purpose perfectly well.
The clothes were covered with the subliminal/philosophical messages, supplemented with the original illustrations. They also invited street fashion fans to be in touch and call campaign’s custom-made number 1-800-TRIP to learn all the additional info.
Made in collaboration with Justas Remedy.